Created for the ‘MICE 1,000’

Following the success of two incredible editions of M&I Fest in Marrakech, the event has now evolved into something bigger and bolder: M&I Expo in Abu Dhabi - a world-class exhibition that represents a significant milestone in shaping the future of MICE events.

Over three days, global exhibitors including tourism boards, CVBs, prominent hotel brands, conference centres, DMCs, and technology providers will present their offerings to high-level buyers through immersive booths, compelling branded spaces, and storytelling.

Meet the team

Richard Barnes

CEO at Worldwide Events

Elsa Harbourne

COO at Worldwide Events

Paula Jurvanen

Director of Operations at Worldwide Events

Heri Kashema

Commercial Director at M&I

Julia Regis

Director of Future Solutions at Worldwide Events

Charity Massey

Marketing Director at Worldwide Events

James Young

Creative Director at Worldwide Events

Duncan Custerson

Head of Sales at M&I

Urša Nered

Head of Buyer Experience at Worldwide Events

Loïc Connier

Head of Event Management at Worldwide Events

Adam Flanagan

Head of Design at Worldwide Events

Eleanor Condry

Head of HR at Worldwide Events

Justin Lear

Event Director at M&I Expo

Jo Goodenough

Commercial Partnership Manager at M&I

Giulia Ferrari

Commercial Partnership Manager at M&I

Simon Cohen

Commercial Partnerships Manager at M&I

The original MICE experts

Business relationships that last are built from genuine connection. Our networking trade shows for meeting professionals have united and inspired the industry since 2004. With a wide portfolio of events catering to the needs of the MICE industry, including specialised events focusing on segments such as Healthcare, Luxury Incentives, and the independent sector, M&I creates business connections across multiple MICE niches.

20+ years


Transforming the MICE industry

190+ events

Catering to multiple MICE niches

30+ countries


Hosting M&I events worldwide

800k connections

Connecting global
MICE professionals

Destinations we work with

Get the most out of your time and investment

Important Update

Due to the current situation in the Middle East, M&I Expo is unable to take place as scheduled.

The security and wellbeing of our attendees, partners and team remain the primary focus. Whilst disappointing, the current circumstances mean that proceeding with the event is not possible at this time.

New dates for M&I Expo have now been confirmed: 5-7 April 2027.

We look forward to welcoming the community together then and continuing to support the industry through meaningful connections.
Thank you for your understanding and continued support.

If you have any questions regarding this update, please don’t hesitate to contact your Account Manager, who will be happy to assist.