A global exhibition for the MICE industry that prioritises the value of meeting quality over visitor quantity, M&I Expo combines our reputation for the highest-quality meetings and tangible ROI in a fully hosted exhibition format.
The value of attending M&I Expo
Next-generation meetings
Because connection is king. This event gives you a full schedule of meetings with engaged buyers who have chosen to meet you. We use AI matchmaking tech to find your most relevant business matches, giving your partners more direct business, delivering greater value, and maximising your time and ROI.
Vetted senior-level buyers
We’re raising the floor on buyer quality. Buyers at M&I Expo are pre-qualified through a meticulous vetting process that ensures the quality and relevance of their business for you, maximising both the value and success rate of RFPs per meeting.
Connections beyond the booth
Level up with a format that facilitates the best connections. At M&I Expo, your exhibitor package gives you more time to converse with buyers. Our fully inclusive hospitality schedule includes lunches and evening socials that increase casual networking opportunities.
Flexible exhibiting options
M&I Expo gives you options to create immersive brand experiences that authentically represent your brand or destination. Our flexible options ensure you get a space that best serves you, which translates into better conversations and meetings.
The M&I Expo difference
Guaranteed pre-scheduled meetings
A meeting format that delivers optimum ROI. Your meetings are matched by AI technology and selected by you before the event, ensuring relevant, high-quality connections, and saving you weeks of research and planning. Our focus is on full meeting schedules, not crowded aisles.
High quality vetted buyers
The smaller format of M&I Expo ensures only senior decision-makers are present. Our hosted buyer programme delivers a higher average quality of buyer where everyone is keen to form business relationships, resulting in more productive discussions and higher conversion rates.
Post-event leads report
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Onsite meeting management
At M&I Expo you’re guaranteed a full schedule of 35 meetings. Our onsite team ensures that buyers show up to their meetings, resulting in a no-show rate of less than 1%, significantly lower than the 30% average industry standard.
Best-in-class technology
Our dedicated event platform and app, Wyred, ensures you never miss a lead while exhibiting at the show. You can view and manage your M&I Expo schedule, access your leads at any time, and instantly capture details of buyers you don’t have pre-scheduled meetings with by scanning their badge through the Wyred app.
No hidden costs
Our transparent pricing model and end to end solutions ensure you’re exhibition ready with a package that includes everything you need to present your offering to buyers. You pay for your meetings, not wasted space or time.
A word from our partner
“Hosting the M&I Expo in Abu Dhabi reinforces the emirate’s strength and sustained growth as a premier destination for business events and incentive travel. Our latest achievement reflects our strategic commitment to building a world-class MICE ecosystem offering cutting-edge event venues and exceptional hospitality rooted in our core cultural values. With iconic venues such as Qasr Al Watan and Yas Marina Circuit, complemented by Abu Dhabi’s diverse leisure attractions such as the newly opened teamLab Phenomena, we are confident this event will showcase the very best of what our destination has to offer.”
Mubarak Al Shamsi
M&I Buyers: Key Insights
Where our buyers come from
Buyer type
Agency
Corporate
Association
Average annual budget ($USD)
Average daily rate ($USD)
Under 250
250-500
500-750
750-1500
1500+
Contact our team for more information on buyers at M&I Expo.
Exhibiting options
Choose your preferred space
Space-Only Stands
Giving you flexibility and creativity to build your brand presence at M&I Expo.
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Spotlight
A dedicated branded stand where you can welcome buyers and share with your partners.
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Solo
Offers a stylish, branded backdrop for your one-to-one meetings.
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Exhibitor FAQs
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
Lorem ipsum dolor sit amet, consectetur adipiscing elit?
M&I Expo gives you a more comprehensive follow-up than any other industry trade show. After the event, you can assess your ROI through a tailored report providing insight and data on your meetings, the buyers you met, and the interest shown in your product.
