A global exhibition for the elite of the MICE industry coming to Abu Dhabi.
Exclusively designed for the "MICE 1,000" - a curated group of the most senior, influential decision-makers in the global MICE industry - M&I Expo prioritises quality over quantity.
Why? Because high footfall doesn’t always equal high-value leads. At M&I Expo, we prioritise productivity over crowd numbers, providing MICE professionals with guaranteed meetings and an experience that brings definitive value.
M&I is renowned for transforming the way the MICE industry meets. In partnership with Abu Dhabi, M&I Expo is a world-class exhibition that marks a bold step towards shaping the future of MICE events.
Who will attend
Event agencies, corporate planners, independent planners & association planners
Event agencies, corporate planners, independent planners & association planners
Event programme
A three-day programme incorporating one-to-one pre-scheduled meetings, hosted lunches, and evening socials, bringing you maximum opportunities to connect and foster valuable partnerships.
Monday 13 April
- Arrivals
- Pre-event buyer FAM trip
Tuesday 14 April
- 09:30: M&I Expo opens
- 10:00 – 16:10: Curated meeting programme
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 16:00 – 17:30: Networking social / cocktail
Wednesday 15 April
- 09:30: M&I Expo opens
- 10:00 – 16:10: Curated meetings programme
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 17:00: Buyer Property Showcases
Thursday 16 April
- 09:30: M&I Expo opens
- 10:00 – 16:10: Curated meetings programme
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 18:30 - 23:30: Farewell dinner
Friday 17 April
- Departures
- Post-event buyer FAM trip
A word from our partner
“Hosting the M&I Expo in Abu Dhabi reinforces the emirate’s strength and sustained growth as a premier destination for business events and incentive travel. Our latest achievement reflects our strategic commitment to building a world-class MICE ecosystem offering cutting-edge event venues and exceptional hospitality rooted in our core cultural values. With iconic venues such as Qasr Al Watan and Yas Marina Circuit, complemented by Abu Dhabi’s diverse leisure attractions such as the newly opened teamLab Phenomena, we are confident this event will showcase the very best of what our destination has to offer.”
Mubarak Al Shamsi
Hear from our community
"With over 50 Marriott hotels representing 30 distinct brands, we’re coming together in one central hub at the show—making it easy for customers to connect with us and explore our full offering. M&I is the perfect platform to showcase our diverse portfolio and highlight our Marriott Bonvoy Events programmes."
Rong Huang
B2B Events & Programs, Europe, Middle East & Africa, Marriott International
“We attend over 100 MICE trade events per year and M&I are the best of all. We got a better ROI from last year’s Forum than any other trade show we have EVER attended.”
Reggie Aggarwal
CEO & Founder of Cvent
“The tangible ROI was evident, as the event not only strengthened key relationships but also led to the successful closing of a contract while on-site—something that speaks volumes about the effectiveness of the event.”
Nicola Carolina Flender
Assistant Director of Sales at Hilton
Brands we work with
Destinations we work with
Why attend M&I Expo?
Welcoming global exhibitors and hosted buyers. Find out why Expo is for you.
Exhibit at Expo
Attend Expo as a buyer
