For the MICE 1,000
Join the elite of the global MICE industry for an experience built around ROT and real results.
A bold evolution of the traditional exhibition format, M&I Expo combines our reputation for the best meetings in the industry with an elite audience of global suppliers.
From the scale of the event to the quality of our delegates, every element is carefully curated to deliver targeted connections, putting you at the centre of meaningful conversations and high-value opportunities.
The value of M&I Expo
Experience an event where every detail is designed to deliver maximum return on your time. From guaranteed meetings with senior-level exhibitors to a format that prioritises quality over quantity, this is where real business gets done – efficiently, effectively, and without the usual exhibition fatigue.
Smart scale, real results
M&I Expo offers the perfect balance of scale and exclusivity – big enough to include leading hotel brands, boutique properties, and exceptional meeting venues, yet curated to ensure only the top 1,000 MICE professionals attend. With a flexible format and built-in opportunities, you'll gain real value and meaningful connections without the overwhelm.
The MICE destination of the future
Abu Dhabi is fast emerging as the next global hub for MICE, and M&I Expo gives you front-row access. Build valuable partnerships in a destination that’s shaping the future of business events.
Next-generation meetings
No wasted time, no irrelevant sessions. Experience the gold standard in MICE meetings – a seamless schedule of pre-scheduled, personalised appointments with suppliers highly relevant to your business. Powered by our intuitive app that takes your preferences into account, and supported by your personal meeting concierge, every meeting delivers value.
Global suppliers. Zero guesswork.
M&I Expo is already attracting the world’s top MICE brands and destinations. Over just three days, you’ll meet top-tier MICE suppliers from across Europe, the Middle East, and Asia Pacific – a diverse supplier base comprising the elite of the MICE industry. Every exhibitor is vetted, and every meeting is with senior-level decision makers.
Insights you can act on
Stay ahead of the curve with access to expertly curated content sessions designed specifically for the meetings and incentives industry.
At M&I Expo, you’ll hear directly from the Global MICE Collaborative: IAEE, MPI, and SITE – three of the most recognised education leaders in the industry. These dynamic sessions will offer insights and education around topics that are shaping the future of business events.
M&I Expo buyer packages
Your experience, your way – select a package that fits your schedule, priorities, and preferences.
Flex Buyer
A partially hosted option designed for those who value flexibility without compromising on key benefits.
£300 participation fee
Hosted Buyer
A hosted package offering maximum value in exchange for event participation.
Recommended option
Buyer Visitor
Ideal for local buyers or additional delegates attending at their own expense.
£200 participation fee
Event programme
A three-day programme incorporating one-to-one pre-scheduled meetings, hosted lunches, and evening socials, bringing you maximum opportunities to connect and foster valuable partnerships.
Monday 13 April
- Arrivals
- Pre-event buyer FAM trip
Tuesday 14 April
- 09:30: M&I Expo opens
- **10:00 – 16:10: Curated meeting programme**
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 16:00 – 17:30: Networking social / cocktail (limited spaces)
Wednesday 15 April
- 09:30: M&I Expo opens
- **10:00 – 16:10: Curated meeting programme**
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 17:00: Buyer Property Showcases (limited spaces)
Thursday 16 April
- 09:30: M&I Expo opens
- **10:00 – 16:10: Curated meeting programme**
- 11:00 – 11:40: Optional education content
- 12:40 – 13:40: Hosted lunch
- 14:40 – 15:10: Optional education content
- 18:30 - 23:30: Farewell dinner (limited spaces)
Friday 17 April
- Departures
- Post-event buyer FAM trip
Suppliers by region
Emphasise diversity and high quality of suppliers
Event agencies, corporate planners, independent planners & association planners
Tourism boards, CVBs, hotel brands, independent hotels, DMCs, conference centres & technology suppliers
A word from our partner
“Hosting the M&I Expo in Abu Dhabi reinforces the emirate’s strength and sustained growth as a premier destination for business events and incentive travel. Our latest achievement reflects our strategic commitment to building a world-class MICE ecosystem offering cutting-edge event venues and exceptional hospitality rooted in our core cultural values. With iconic venues such as Qasr Al Watan and Yas Marina Circuit, complemented by Abu Dhabi’s diverse leisure attractions such as the newly opened teamLab Phenomena, we are confident this event will showcase the very best of what our destination has to offer.”
Mubarak Al Shamsi
Director of Abu Dhabi Convention & Exhibition Bureau
Abu Dhabi: Built for bold business
M&I is renowned for transforming the way the MICE industry meets. In partnership with DCT Abu Dhabi, M&I Expo marks a bold step towards shaping the future of MICE events.
World-class venues
Abu Dhabi offers state-of-the-art event spaces equipped to host high-level, high-impact meetings – from purpose-built convention centres to luxury hotel settings designed for business.
Seamless global connectivity
With direct access from major cities worldwide and efficient local infrastructure, Abu Dhabi provides a clear and accessible meeting point for global MICE professionals.
Innovation at its core
A forward-thinking mindset powers everything here, making Abu Dhabi the perfect destination for an event that’s shaping the future of business travel.
Hospitality that sets the standard
The UAE is known for its warm hospitality across every touchpoint, from five-star hotels to hosted experiences.
Strategic government support
Strong backing from local authorities makes it easier to deliver high-calibre events with real impact – aligning with M&I’s mission to create purposeful, results-driven meetings.
Ready to join the MICE 1,000?
Brands we work with
Destinations we work with
Hear from our community
"With over 50 Marriott hotels representing 30 distinct brands, we’re coming together in one central hub at the show—making it easy for customers to connect with us and explore our full offering. M&I is the perfect platform to showcase our diverse portfolio and highlight our Marriott Bonvoy Events programmes."
Rong Huang
B2B Events & Programs, Europe, Middle East & Africa, Marriott International
“We attend over 100 MICE trade events per year and M&I are the best of all. We got a better ROI from last year’s Forum than any other trade show we have EVER attended.”
Reggie Aggarwal
CEO & Founder of Cvent
“The tangible ROI was evident, as the event not only strengthened key relationships but also led to the successful closing of a contract while on-site—something that speaks volumes about the effectiveness of the event.”
Nicola Carolina Flender
Assistant Director of Sales at Hilton
